INFLUENCE MARKETING, AN EFFECTIVE STRATEGY FOR BRANDS
« the companies using influence marketing find the customers obtained
by this way of better quality than those acquired by other levers, they spend more and generate positive word of mouth around the brand,
which gives rise to additional sales ».
WHY USE INFLUENCE MARKETING?
The digital has become absolutely essential and brands aware that the internet can change everything in one click are trying more and more to reach
a quality audience instead of on quantity.
Influence marketing is a discipline whose benefits are very different from other marketing styles used.
INFLUENCERS KNOW THEIR AUDIENCES AND ARE ABLE -BETTER THAN BRANDSTO
CREATE ENGAGING CONTENTS
The audience is much more specific and likely to interact because their affinity with their influencers
who makes them receptive to their ideas.
A message from their influencer sound more authentic and appealing than a conventional communication message such as a radio spot or banner ad.
INFLUENCERS ARE NOT ONLY THE AMBASSADORS OF THE BRANDS THEY VALUE,
BUT ALSO THE REAL RELAYS WHOSE LEGITIMACY OUTPERFORMS THE MORE TRADITIONAL MEDIA
The other advantages are multiple: better targeting, improved SEO and much lower cost than conventional means of communication.
Why collaborate with an agent when you’re a blogger, instagrammer or model?
The role of an influencer agent, also called a manager or business developer, is similar to that of an actor or model agent: to promote and develop the career of his talents thanks to the importance of his network of brands.
The role of an agent is to develop the business of his talents, to accelerate their rise, because being affiliated with an agency can significantly increase its visibility. You do not have to be a super star to be represented, but to have already built a pretty community of followers.
The agent manages the operational follow-up, sets the amount of benefits according to the talent, and supervises the legal aspects.
It’s the interface between the influencer and his clients. Thanks to his agent, the blogger or the Instagrammer relieved of all constraints, can concentrate on his activity.
The setting up of operations with bloggers or Instagrammeuses very influential, for 99% of known marks, all the requests which are made to them pass by their agent.